Introduction of Ancilary Services
Conceptualize opportunities for providing additional services while generating incremental surplus revenue
Match organization attributes with potential market demand
Review preliminary concepts with key constituencies 
Conduct competitive and market research 
Establish a business plan with an associated marketing plan
Beta test to a limited market segment
Critique/modify
Market rollout
Review and plan for controlled growth

Fund Development
Leadership gifts
Broad-based appeals
Foundation grants
Planned giving
Special events
Matching funds
Corporate gifts

 

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