Introduction of Ancilary Services
• |
Conceptualize opportunities for providing additional services while generating incremental surplus revenue |
• |
Match organization attributes with potential market demand |
• |
Review preliminary concepts with key constituencies |
• |
Conduct competitive and market research |
• |
Establish a business plan with an associated marketing plan |
• |
Beta test to a limited market segment |
• |
Critique/modify |
• |
Market rollout |
• |
Review and plan for controlled growth |
|