Advertising
and public relations
• |
Creative design and
production (computer-generated or traditional) |
• |
Broad-based communication:
print, broadcast, cable, outdoor, Internet |
• |
Direct marketing:
personal, telemarketing, mail, Internet |
• |
Collateral material:
annual reports, brochures, letterhead, web pages |
• |
Audiovisual |
• |
Press conferences and
releases |
|