Market research
Primary research methods: telephone, E-mail, direct mail or personal (individual or focus groups)
Secondary research tools: CD ROM subscriptions, on-line databases, or documentation

Marketing plan development
Comprehensive definition of services
Market identification and stratification
Trends and projections
Communications mix and timing
Optimization of expenditure/results ratio

Advertising and public relations
Creative design and production (computer-generated or traditional)
Broad-based communication: print, broadcast, cable, outdoor, Internet
Direct marketing: personal, telemarketing, mail, Internet
Collateral material: annual reports, brochures, letterhead, web pages 
Press conferences and releases


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