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Introduction of Ancilary Services
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Conceptualize opportunities for providing additional services while generating incremental surplus revenue |
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Match organization attributes with potential market demand |
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Review preliminary concepts with key constituencies |
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Conduct competitive and market research |
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Establish a business plan with an associated marketing plan |
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Beta test to a limited market segment |
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Critique/modify |
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Market rollout |
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Review and plan for controlled growth |
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