Market research

•	Primary research methods: telephone, E-mail, direct mail or personal (individual or focus groups)
•	Secondary research tools: CD ROM subscriptions, on-line databases, or documentation

Marketing plan development

•	Comprehensive definition of services
•	Market identification and stratification
•	Trends and projections
•	Communications mix and timing
•	Optimization of expenditure/results ratio

Advertising and public relations

•	Creative design and production (computer-generated or traditional)
•	Broad-based communication: print, broadcast, cable, outdoor, Internet
•	Direct marketing: personal, telemarketing, mail, Internet
•	Collateral material: annual reports, brochures, letterhead, web pages
•	Audiovisual
•	Press conferences and releases